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- 163: Mike Toner with a PR Forecast: Web 3.0 is in the Air!
163: Mike Toner with a PR Forecast: Web 3.0 is in the Air!
Lisa Buyer
December 22, 2021
Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022.
Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds.
Mike is the Chief Marketing Officer at Threedium, a 3D/ AR.
The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement.
“We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric. That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.” – Mike Toner
In this episode, Mike Toner talks about
Search and Social
Digital Marketing
Buying and selling NFTs
Blockchain technology
Building a community and incentivizing the community through rewards
Bored Apes
Adidas and Nike NFT collaborations
Farfetch platform solutions: Virtual Try-on campaign
Alt Space VR
Immersive shopping experiences
Tips on Discord: getting started
User experience on Web 3
“There’s no faking it in this web 3.0 world; everything is transparent…share your work, and if it’s good, people will see it.” – Mike Toner
