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- 118: How Local Public Relations Makes SMB Famous – The Pubcon Edition
118: How Local Public Relations Makes SMB Famous – The Pubcon Edition
Lisa Buyer
February 02, 2021
If you are a local business and public relations is not part of your digital marketing strategy, think again. In this episode, Lisa Buyer walks you through her recent presentation when she spoke at the Pubcon 2021 local search marketing conference.
Whether you are a hair salon, lawyer, plumber, restaurant, or any other local service that live-n-thrives on the map, this multi-day conference was a virtual hot for local brands looking for the latest secrets to digital marketing success.
Pubcon’s conference covered topics ranging from Google My Business to local link building, content marketing, local search advertising, and local public relation.
Lisa Buyer walks you through highlights of her session including
Local Press/Publicity by definition and point of view
Earned media
More credibility than advertising
3rd party endorsement
Social proof
Brand awareness
Editorial coverage
Steps to DIY Public Relations
Identify your audience
List 3-5 media outlets they read
Brainstorm angles
Find the right editor/producer
Follow them on social
Create a short + personalized pitch
Offer your expertise/POV
Rinse and Repeat 2x a month
The Anatomy of a PR Media Kit
Bios
Headshots
Fact Sheet
Video
Topics of expertise
Website/newsroom
Media contact
Strong Visuals
How can you launch a podcast with 50 episodes?
Look in your archives
If you are writing a book – do all interviews via a Facebook Group – start building an audience early
No book? No archives? No problem.
Record batches of interviews and launch backdated
Announce podcast with 20 (XX) episodes
This episode also covers how and why to use Google My Business for PR, the power of social media to get exposure, and the way to get more publicity in Google News!
Want more? Check out the Pubcon schedule or join the Facebook Group and be part of the community every day.