51: Guy Kawasaki and Peg Fitzpatrick The Art of Social Media

Author

Lisa Buyer
April 24, 2020

What can we learn from the co-authors, Guy Kawasaki and Peg Fitzpatrick, of the bestseller book, The Art of Social Media? The answer is A LOT! 

And it’s all in this new episode of Social PR Secrets! Lisa Buyer talks to Guy Kawasaki and Peg Fitzpatrick to discuss their new book and all the social media tips we can learn from it.

Guy is a social media expert (and legend), currently working as the brand Chief Evangelist for Canva. Peg is a social media strategist for big-name brands such as Canva, Google, and Audi. Listen to this episode to understand why being a great social media manager is all about having a plethora of skills!

“On social media, you can’t manufacture what people are going to like or love.” -Peg Fitzpatrick

Some topics discussed in this episode include:

  • The Art of Social Media

  • Writing a book about social media

  • Videos on social media

  • The importance of making mistakes on social media

  • But why you should still thrive to be perfect

  • Why you should be careful to separate your brand and personal accounts

Contact Guy Kawasaki:

Contact Peg Fitzpatrick:

More from Guy