49: Ian Cleary on Content Strategy

Digital Marketing, Social PR Secrets

Why is “content king”? Ian Cleary, creator of the award-winning blog Razor Social, says “Everybody’s online searching… as a business how could you not be involved?”

In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based blogger is a recognized conference speaker and has been named in a variety of lists devoted to experts in global content marketing.

This episode tracks Cleary’s tips for finding the right platform for your message, using digital tools to stay competitive in a saturated market, advice on connecting with journalists and others in the field, as well as using social media to bring visibility to branding. Want to know why Cleary suggests a minimum of 1000 words per blog post? Here’s a hint: It’s all in the details.

Some topics discussed in this episode include:

• Blogging

• Using the right platform for your message

• Testing shareability across systems

• The blog as the nucleus of social media content

• Blogging tools

• Group posts

• Tips on making blog sharing user friendly

• Social media management tools

• Twitter chat

• Denis Yu

Contact Ian Cleary:

• Razor Social

• Cleary’s Facebook

• Cleary’s Twitter

• Cleary’s LinkedIn

More from Ian Cleary:

• https://socialprchat.com/ian-cleary-social-media-management-tips/

References and links mentioned:

• SEMrush 

• BuzzSumo

• Hootsuite

• Buffer app

• Feedly